Advertising Products And Services: The Minimum Risk Formula

This is an amazing secret I'm going to let you in on.

I have yet to witness a more successful strategy when advertising products or services, than the one I'm about to reveal to you. I use it every single day for my own businesses and for my clients' businesses. It is the safest advertising strategy I know, and very few people know about it (even less apply it!).

Better still, it helps you make more money from your advertising than any other advertising strategies you'll have heard of or used previously.

Let me explain.

Placing your first ad with any publication is always risky when advertising products or services. Even when you've carefully selected each publication, until you've ran the first ad, you haven't got the foggiest if this particular publication is going to be successful or not--even when you know your ad itself is a winner.

You could spend hundreds or even thousands before you know your ad or the publication isn't successful. Even the world's greatest copywriters don't know if their ad and the chosen publication will combine to be a winner. So what chance have you got? And that's the risk--the massive risk that almost everyone takes when advertising products and services.

Quite frankly this is a risk I'm not prepared to take anymore (I've lost thousands in the past doing things the "conventional" way). The good news is I don't take any risks now, and after reading this article, neither will you.

So here's a foolproof advertising strategy for advertising products and services that increases your profits and reduces your financial risk to the lowest possible level.

The Minimum Risk Formula

Instead of placing a medium or large display ad, what you must do is FIRST place a classified ad in the classifieds section of the publication. If the publication doesn't have a classified section (and some don't) place the smallest display ad possible.

Your costs are now at the lowest possible level. If you don't make any money from the ad, you've kept your losses to the absolute minimum.

If your classified or small display ad works i.e. it brings in more money than the ad costs, then what you do is increase the ad size gradually. Stop increasing the size the moment you become dissatisfied with your returns.

If your classified ad or display ad doesn't work the first time, I guarantee it won't work again, and it won't work EVEN if you increase the size of your ad. You must trust me on this.

I know this goes against what the ad agencies and publications tell you. I know it defies logic. I know you'll have trouble dealing with this. However, when you've spent literally hundreds of thousands of pounds on advertising (like I have, and still do)--you test everything. This is not some bullshit theory I've made up.

Sure, sometimes I'm 99% certain a publication will work depending on a number of factors, but often this "Minimum Risk Formula" is by far the safest approach. And believe me, I'm not "safety minded." I just rather stack the deck in my favour, throwing if the classified ad (or small display ad) works it will work even better as a larger ad.

Risk small then scale up

Ignore this "secret" at your peril!

I've wasted thousands of pounds of my own money hoping this wasn't true, but every single time I've increased the ad size or ran it a second time--it flopped just like the first one did!

I know this strategy for advertising products and services seems simple, almost ridiculous, but it is extremely successful. I have yet to see a successful classified ad (or small display ad) fail in the same publication when it is increased in size to a larger display ad.

I don't know about you, but using any advertising strategy that reduces the financial risk and at the same time helps me make more money is one never to ignore.

I promise you this.

You won't ever come across a more successful strategy for advertising products and services, no matter how much information you read. Better still, you certainly won't find an advertising strategy that's so easy to apply--even a child could do it (well almost!).