Copywriting Articles

• Six Ways To Turn Techno-Babble Into Commanding Copy By Jonathan Kranz on Mar 29 2009

  Learn how to turn technical talk that engineers love into the plain talk customers need and will act upon.

• Six Ways Your Creativity Can Turbocharge Your Copywriting By Michele Pariza Wacek on Oct 26 2008

  Stand out from the crowd by being creative with your copywriting. And, chances are, being creative will only enhance your copywriting--probably in new and unexpected ways.

• Five B2B Copy Myths By Jonathan Kranz on Aug 30 2008

  Discover five popular myths of what good business-to-business copywriting should be, and bust them.